How Does The Fashion Industry Keep Going? A Practical Approach |

It’s no secret that I love fashion. It’s probably the main thing that keeps me going – I can’t get out of bed without thinking about it. I’ve devoted my life to it, and if I ever had to do a job where I couldn’t focus on fashion I’m sure I’d be completely miserable. So, fashion keeps me going – but how does the industry itself keep going?I’m talking here in a practical sense. I’ve always wanted to be in fashion, but the industry has to manage itself. How does it do that? Well, it starts with keeping people interested. For example, people like to see the latest designs. As a result, a key propellant to the industry is the innovation of designers. Designers like Karl Lagerfeld and Alexander McQueen are still very much at the forefront of fashion and help maintain an interest for the public.Recently, the industry has kept going on the fuel of very unusual fashion exhibitions. For example, you’ve probably seen images of models wearing very impractical outfits made of feathers or with hats that resemble topiaries. This is another way in which the industry grabs the interest of the public. They become like an art show as opposed to a fashion show.But the nuts and bolts of the industry are buying wearing the clothes. As a result the industry needs to keep going on the manufacturing and distribution of clothing. This has brought up its fair share of challenges. For example, there are many different companies that outsource their manufacturing in order to save costs. This has the benefit of being good for the consumer – as clothing is then cheaper to buy.In addition there are certain technological advances that help the industry keep going. For example textile manufacturing machines are very sophisticated, and can create a great volume of clothing. They are also better maintained which allows the machines to function longer. The use of vibration monitoring equipment in these settings allows for the machines to have a longer lifespan and therefore keep the industrial costs of production down.Developing countries are where much of the production of clothing takes place, and this has both a positive effect on the industry and a negative one. Although there is a tendency for people to decry the use of outsourced labour it does provide employment in developing nations and makes a big difference to the end consumer.The recent shift from fashion being a rather more boutique practice available to only the very rich to a practice available to all in high street retail stores has been key to keeping the industry going. Shopping in places such as Primark has kept fashion at the forefront of the high street. There is also increasingly good sense of competition online – with many companies creating innovative designs and selling them online to save on costs.